Marketing budgets are getting cut. Sales targets aren't.
Fieldnote Research & Strategy helps growth-stage companies figure out what's actually slowing revenue and build the marketing systems to fix it.
We dig into your buyers, your competitive landscape, and what's driving wins and losses. Then we build a plan around it.
Who It's For
Growth-mode B2B SaaS
You're the one growth runs through, and the number is yours to hit. Sales needs more at-bats, and you've got a nagging feeling you're missing something in the marketing but can't name what.
You have the data, the tools, and the AI, and they still only get you halfway. AI can write your emails, but it can't look across every channel, find the gaps, and tell you where the next marketing dollar should go. The fix has always been a senior marketing hire or adding headcount to expand the team, but neither fits the budget, so it stays on your list, untouched, because you don't have the bandwidth to crack it alone.
That's the work we do: the research to find what's actually moving your pipeline, and the plan to put your next dollar where it pays.
How We Work
We dig in
We start with research: your buyers, your competitors, and the channels in your mix. We find what's driving growth and what's killing it.
We build a strategy
We translate the research into clear recommendations: which buyers to target, what to say, which channels to prioritize, and where the next dollar goes.
We hand you a system
You walk away with a demand gen engine you can run, hand to your team, or delegate to a new hire. A custom blueprint you own, not a deck full of ideas.
Why Fieldnote
Research drives everything
We don't bring a pre-baked playbook. We find out what your market actually looks like first, then build around it.
We don't have an agenda
No media to sell, no tools on commission, no incentive to keep you on retainer longer than you need. The only output is the right strategy for your business.
We've built it, not just advised
Almost two decades across B2B, SaaS, and local business. We've built demand engines from the inside, not just consulted on them. So we recognize your situation fast, and you skip the part where a consultant gets up to speed on your dime.
